APA ITU
CSR? PENGERTIAN
CSR Corporate Social Responsibilty
Definisi
CSR (Corporate Social Responsibility) adalah suatu tindakan atau konsep yang dilakukan oleh perusahaan (sesuai kemampuan perusahaan tersebut)
sebagai bentuk tanggungjawab mereka terhadap sosial/lingkungan sekitar dimana perusahaan itu berada. COntoh bentuk tanggungjawab itu bermacam-macam, mulai
dari melakukan kegiatan yang dapat meningkatkan kesejahteraan masyarakat dan perbaikan lingkungan, pemberian beasiswa untuk anak tidak mampu, pemberian dana
untuk pemeliharaan fasilitas umum, sumbangan untuk desa/fasilitas masyarakat yang bersifat sosial dan berguna untuk masyarakat banyak, khususnya masyarakat
yang berada di sekitar perusahaan tersebut berada.
Corporate Social Responsibility (CSR) merupakan fenomena strategi perusahaan yang mengakomodasi kebutuhan
dan kepentingan
stakeholder-nya.
CSR timbul sejak era dimana kesadaran akan
sustainability perusahaan jangka panjang adalah lebih penting daripada sekedar
profitability.
Seberapa jauhkah
CSR berdampak positif bagi masyarakat ?
CSR akan lebih berdampak positif bagi masyarakat; ini
akan sangat tergantung dari orientasi dan kapasitas lembaga dan organisasi lain, terutama pemerintah. Studi
Bank Dunia (Howard Fox, 2002) menunjukkan, peran pemerintah yang terkait dengan
CSR meliputi pengembangan kebijakan yang menyehatkan pasar, keikutsertaan
sumber daya, dukungan politik bagi pelaku
CSR, menciptakan insentif dan peningkatan kemampuan organisasi. Untuk Indonesia, bisa dibayangkan, pelaksanaan
CSR membutuhkan dukungan pemerintah daerah, kepastian hukum, dan jaminan ketertiban sosial.
Pemerintah dapat mengambil peran penting tanpa harus melakukan regulasi di tengah situasi hukum dan politik saat ini. Di tengah persoalan kemiskinan dan
keterbelakangan yang dialami Indonesia, pemerintah harus berperan sebagai koordinator penanganan krisis melalui
CSR (Corporate Social Responsibilty). Pemerintah bisa menetapkan bidang-bidang
penanganan yang menjadi fokus, dengan masukan pihak yang kompeten. Setelah itu, pemerintah memfasilitasi, mendukung, dan memberi penghargaan pada kalangan
bisnis yang mau terlibat dalam upaya besar ini. Pemerintah juga dapat mengawasi proses interaksi antara pelaku bisnis dan kelompok-kelompok lain agar terjadi
proses interaksi yang lebih adil dan menghindarkan proses manipulasi atau pengancaman satu pihak terhadap yang lain.
Sumber:
kesimpulan dari beberapa artikel tentang CSR
Pengertian CSR dalam Bahasa Inggeris
Corporate Social Responsibility ( CSR )
Corporate social responsibility (CSR, also called corporate
responsibility, corporate citizenship, responsible business and
corporate social opportunity) is a concept whereby organizations consider
the interests of society by taking responsibility for the impact of their
activities on customers, suppliers, employees, shareholders, communities and
other stakeholders, as well as the environment. This obligation is seen to
extend beyond the statutory obligation to comply with legislation and sees
organizations voluntarily taking further steps to improve the quality of
life for employees and their families as well as for the local community and
society at large. The practice of CSR is subject to much debate and
criticism. Proponents argue that there is a strong business case for CSR,
in that corporations benefit in multiple ways by operating with a
perspective broader and longer than their own immediate, short-term profits.
Critics argue that CSR distracts from the fundamental economic role
of businesses; others argue that it is nothing more than superficial
window-dressing; still others argue that it is an attempt to preempt the
role of governments as a watchdog over powerful multinational corporations.
Development
Business ethics is a form of the art of applied ethics that examines ethical principles and moral or ethical problems that can arise in a business environment. In the increasingly conscience-focused marketplaces of the 21st century, the demand for more ethical business processes and actions (known as ethicism) is increasing. Simultaneously, pressure is applied on industry to improve business ethics through new public initiatives and laws (e.g. higher UK road tax for higher-emission vehicles). Business ethics can be both a normative and a descriptive discipline. As a corporate practice and a career specialization, the field is primarily normative. In academia, descriptive approaches are also taken. The range and quantity of business ethical issues reflects the degree to which business is perceived to be at odds with non-economic social values. Historically, interest in business ethics accelerated dramatically during the 1980s and 1990s, both within major corporations and within academia. For example, today most major corporate websites lay emphasis on commitment to promoting non-economic social values under a variety of headings (e.g. ethics codes, social responsibility charters). In some cases,
corporations have re-branded their core values in the light of business ethical considerations (e.g. BP's "beyond petroleum" environmental tilt). The term CSR itself came in to common use in the early 1970s although it was seldom abbreviated. The term stakeholder, meaning those impacted by an organization's activities, was used to describe corporate owners beyond shareholders from around 1989.
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